This "thank you" Nike Soccer video shows boys thanking the US Men's National Team "for playing like Americans." In casting ONLY boys, Nike once again makes clear that the girls and women who follow the sport in the US don't count. I am trying very hard not to transfer my anger about Nike's sexist and frankly lame ads to the USMNT itself. These ads are approved by someone at the US Soccer Federation and damned if I am not going to call them up myself. Their general number: (312) 808-1300. Please give them a piece of your mind, too. You can also leave a comment on the USSF National Men's Team blog (Paving the Way). They won't know how we feel about this stuff unless we complain.
[I posted a comment on the NMT blog, where the video is posted. My original comment - respectful, but critical - has been removed by readers, and was reposted by USSF. The responses to that post are still up. You can share your opinion with the folks at USSF here.]
The US Women's National Team (also sponsored by Nike) needs to get a divorce, and quick.
Thank you to Amanda of Needs More Kittens for alerting me to this new marketing blunder.