The WPS's financial plan is not about turning a quick profit but developing a self-sustaining league. But AEG has never acted like it believed in the Sol, or women's soccer - instead, the structure around the team seemed intent on selling the women and the training staff short. This is bitterly disappointing to fans of women's soccer in LA - a city that could support two WPS teams were they located correctly and marketed well. I am too depressed about this to comment at the moment. Instead, I will gesture here towards my rant/manifesto "Notes from an Alienated Fan" and go pour myself a drink.
It's a false assumption that women's football can't be profitable. Long-term investment will reap long-term rewards. Women's football in so many places is stifled because it seems to evoke short-term thinking from its investors. Very, very upsetting.
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